As gripping as a Movie! Announcing Beppu, The Onsen Journey

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The Onsen Journey

BEPPU City’s tourism economy was hit with an unprecedented shock as COVID-19 began to spread in April of this year. Never in our history have we seen visitors drop to nearly zero, especially during the weeklong holidays in May. We struggled through those months, and have entered a new phase where we believe we can begin to hope that the COVID-19 curve has flattened.

Beppu City has begun to look toward a recovery in tourism demand once the fear of COVID-19 has been eliminated. To that end, we are releasing a public relations video, Beppu, The Onsen Journey, on June 25, to be shared not only throughout Japan but across the globe as well.

Directed by Yuki Yusa, professor emeritus and geo-physicist at Kyoto University, the video looks back at 2.6 million years of history, weaving together computer graphics and actual imagery to view the history and majesty of the Beppu Hot Springs on a global scale. This video is as powerful and as gripping as a real movie.

Our hope is that now, when an in-person visit to Beppu is not possible, that viewing the video will let everyone see how miraculously situated Beppu is, with its wealth of natural hot spring resources, and see how wonderful it will be to enjoy those hot spring resources to the maximum extent.

Overview of Beppu, The Onsen Journey, a public relations video from Beppu City for the whole world.

– Jun. 27, 2020 @ 10:55 GMT |

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