Entertainment
SOUTH AFRICA may become the host of the next two editions of the All Africa Music Awards, AFRIMA, after receiving a letter of invitation from the African Union, AU, to take advantage of the hosting rights for the 2025 and 2026 editions of the prestigious award.
The invitation was extended through a letter with reference number HHS/CUL/16/170.23 signed by Her Excellency, Ambassador Minata Samate Cessouma, the African Union Commission’s Commissioner for Health, Humanitarian Affairs, and Social Development.
The Republic of Nigeria has also received a letter similar to the one about South Africa hosting the music event. This has caused excitement and discussion within the African music community. The AU stated that the invitation aligns with its policies for the strategic transformation of Africa through social integration as per the AU Agenda 2063, the Charter for African Cultural Renaissance, and the AU Plan for Action on Cultural and Creative Industry.
The AU said AFRIMA is a global platform that celebrates and develops Africa’s diverse musical talents and cultural heritage, highlighting the significant opportunities hosting such a prestigious event presents for the selected host country.
”Since 2014, the African Union has been partnering and working successfully with AFRIMA to develop, celebrate and promote African music globally for integration/inclusivity, economic prosperity and world peace via its seven core pillars:
(1) Music Awards,
(2) Music Festivals;
(3) AFRIMA creative Academy;
(4) Talent Discovery and Promotions;
(5) Music Business Hub;
(6) Advocacy;
(7) Advisory and Policy Debates,
The letter reads. “AFRIMA is the biggest and longest-running music award and platform in Africa, with a huge global appeal, diaspora audience, and youthful fans. The main events of AFRIMA are usually broadcast live to over 84 countries around the world after a continental and global roadshow, with thousands of music artists, actors, celebrities, members of the diplomatic corps, professionals in the creative space, tourists, media and fans from all over the world converging on the host country.”
AFRIMA Weekly Social Media Roundup:
Artiste of the Week: Moroccan artiste Lazaro with track title Mahboul Ana along side other African artistes were highlighted on AFRIMA’s social media channels, showcasing some of their latest musical and achievements.
Throwback Thursday: Last week’s throwback Thursday, AFRIMA shared a classic African music video of 2baba’s performance at the closing ceremony of 6th AFRIMA Awards, celebrating the continent’s rich musical heritage.
Feature of the Week: GIMS with track title SOIS PASS TIMIDE was explored, highlighting the impact of African music on the global stage.
Behind-the-Scenes: AFRIMA gave fans a sneak peek into the past events and preparations for the upcoming awards ceremony.
Social Media Engagement & Hashtag Campaign: AFRIMA launched a new hashtag campaign, #AFRIMA2025, promoting unity and celebration of African music.
A.I
Sept. 9, 2024
Tags: AFRIMA All Africa Music Awards
