INFINIA Services and Solutions, a UAE-based loyalty management, and payment solutions company, has stepped up its global presence as it introduced its services to the African market. Infinia has entered into a partnership with Access Bank to launch the bank’s R.E.A.L ((Rewarding Every Act of Loyalty) loyalty programme.

Access R.E.A.L is built as a pan-bank programme, with a unique scope of redemption. An Access Bank customer can earn R.E.A.L points upon using the bank’s credit/debit cards, ATMs, POS, mobile and online platforms.

The redemption suite was designed with multiple categories including travel, shopping, gift vouchers and more. Each category further includes a plethora of choices to redeem from leading partner brands. The programme aims to introduce enhanced redemption experiences in the market of Nigeria.

Prashant Khattar, founder and managing director, Infinia Services and Solutions, said: “We are proud to partner with Access Bank Plc for its R.E.A.L loyalty programme. It supports our growth strategy to expand our presence in Africa with turnkey redemption solutions.

“With an estimated population of over 170 million and a steady increase in the retail market, Nigeria is an important market for Infinia in the region. We look forward to the new opportunities in this potential market.”

On his part, Omotayo Babatunde, regional director, Africa of the company, said: “Nigeria is an important market for us, and we are excited about this opportunity. Our association with Access Bank demonstrates our strategic intention in the region. We are pleased to collaborate with the bank to bring on board our unique value proposition and rewarding redemption options to their customers.”

– Sept 15, 2017 @ 09:39 GMT /