KEYSTONE Bank Limited has demonstrated its commitment toward the empowerment of small and medium enterprises, SMEs and youths in entrepreneurship. The bank has launched a capacity building Masterclass to empower entrepreneurs with the requisite skills for business growth.
The maiden edition of the Masterclass tagged ‘Spark up Your Brand’ was held in Lagos recently. The training, which also aligns with the bank’s Corporate Social Responsibility, CSR, objectives, was targeted at delivering top-of-mind value propositions to enable the entrepreneurs position their brands for profitability.
Speaking at the event, Omobolanle Osotule divisional head, marketing and corporate communications, Keystone Bank, said unemployment persists because young people had been denied the opportunities to grow their passions into thriving business ventures. “At Keystone Bank, we recognise that to have a healthy nation and a thriving economy, we must create a positive mind-set amongst the youths and provide them with the basic tools to start and grow their own businesses.
“Therefore, the idea behind ‘Spark up your brand’ is to trigger a fresh approach to self-development and leverage business insights for growth. There are so many challenges associated with birthing a business in the country, but by plugging into the ideas and experiences shared by experts in the industry at this Masterclass, the minds of the youth have been exposed to cutting edge information on how to recognize opportunities, start and build their businesses.
“Beyond the training, we also provide great support for youth businesses and hand holds them to nurture and grow the entrepreneurial ventures.”
At the event, participants were taught how to position their brands for business growth and investors. Keystone Bank is a technology and service-driven commercial bank, offering convenient and reliable solutions to its customers.
– Aug. 30, 2019 @ 16:55 GMT |