KEYSTONE Bank Limited has launched an online platform to empower small and medium scale enterprises, SMEs, with knowledge to manage and grow their businesses in the midst of the COVID-19 pandemic. The bank said one way to identify an SME-centric bank was the length it was willing to go in finding new ways to help SMEs to survive and thrive in the current harsh business environment.
The bank in a statement said: “The Keystone Bank Online MSME Academy is aimed at helping SMEs cope with the operational stress of the current pandemic and will serve as an enabler for business owners to create an active online presence, digitalise their product and services, and find new ways to connect with their customers.”
Speaking on the initiative, Helen Nwelle, head of MSMEs, Keystone Bank, said it was no accident that the bank came up with such an initiative because it has always had a culture of helping SMEs grow through the provision of diverse business solutions. “This culture is clearly spelt out in our tagline as a bank – WE GROW TOGETHER – because at Keystone Bank we believe that SMEs are the engines of socio-economic transformation as they offer opportunities for jobs and wealth creation as well as income redistribution within our society.
“The current pandemic and its untold impacts has caused a lot of panic in the business scene all around the world and Nigeria is not left out. We are aware that many SMEs are worried about what the future holds for their businesses and how to manage their businesses in order to guarantee business continuity post-Covid-19 crisis. This was why we considered it important to proactively create an enabling environment for them to thrive even in the midst of the pandemic,” she said.
Nwelle said the initiative would be delivered through a series of webinars, digital marketing trainings, digital media services and the provision of other value adding business tools to improve business branding, visibility, profitability and easy connectivity with customers, adding that the first of such webinars held on the 24th April titled “Managing Your Business Cash Flow In times of Uncertainty”.
She explained that the positive testimonials from participants proved how relevant and rewarding they found the training.
– May 15, 2020 @ 13:22 GMT |