Nollywood Actress becomes Keystone Bank's New Brand Ambassador

Fri, Aug 31, 2018 | By publisher


Banking Briefs

The Keystone Bank Limited has signed up Funke Akindele-Bello, Nollywood actress, writer and producer, popularly known as ‘Jenifa’ as its official brand ambassador. By virtue of this partnership, Akindele-Bello will prominently represent the bank brand and feature heavily its marketing campaigns and consumer-focused strategies.

She is also expected to leverage on her large followership and popularity that cuts across socio-economic classes and age groups to further deepen the bank’s brand growing impression in the market. Speaking during the contract signing ceremony at the bank’s head office in Lagos, Obeahon Ohiwerei, group managing director, Keystone Bank, said the bank will explore every good platform to deepen its strength in the retail and youth segment.

“The Nigerian entertainment industry is driven largely by SMEs and is growing exponentially, positioning the nation globally and positively impacting our Gross Domestic Product, GDP. We are extremely pleased to partner with a hardworking entrepreneur like Jenifa who is also a role model to a wide spectrum of youths and people from all walks of life. This partnership aligns with our corporate objective of supporting SMEs and empowering enterprising women, through our PINK account and network,” he said.

Commenting on the development, Akindele-Bello revealed her excitement at being the bank’s choice which according to her, is a great institution that is fast making its marks in the sector.

– Aug. 31, 2018 @ 17:05 GMT |

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