SKYE Bank Plc is determined to meet the needs of its customers and help them realise their business objectives and dreams. Abimbola Izu, executive director, corporate services of the bank, stated this while explaining the rationale behind the bank’s new television and radio advertising campaigns which are enjoying airtime at the moment.
During the campaign tagged: “The Skye is big enough,” in Lagos, Izu, said the Skye was big enough for anything that individuals and customers have passion for and anything the customers dream about to do. “We are not only saying we are big enough in terms of size, but we are big enough in terms of skills, technology, sound corporate governance structure.” He said that they have the system, policy, risk management principles in place, knowledgeable and dynamic management that would enable their customers to do whatever they want because the bank is big enough to help them do it. “Our staffs are committed, loyal, dedicated and ready to help you. We have smart ideas, smart technology, smart people to help you,” she said.
According to Izu, the financial institution chose to profile some successful Nigerians with humble beginnings in the television commercials and radio jingles in order to inspire other Nigerians who have some smart ideas and passion for a cause not to give up until they achieve their objectives. She said their stories were similar to the bank’s story in 2006 shortly after the birth of Skye Bank when the bank was unknown, being a product of a merger of five banks. She said the name Skye was new to the banking public but the management quickly began a brand identity building project which trusted it into the limelight.
She encouraged people with humble beginnings not to be ashamed but to strive to be successful, saying “we will be patient with you, stand by you because we are a product of small beginning.”
— Jul 27, 2015 @ 01:00 GMT