Sterling Bank Launches Care Initiative



STERLING Bank has launched campaign tagged #THINGSWEDOFORLOVE, as part of its enriching live proposition as well as in the spirit of Valentine. The campaign, which is online and offline, the bank explained would cut across its internal and external stakeholders.

The bank, in a statement, also announced the introduction of other programmes and events to delight its customers and staff to deepen the celebration of the lover’s day. The Valentine’s Day is celebrated worldwide today, every year.

The bank in the statement signed by Henry Bassey, its chief marketing officer, explained that the programme lined up for the Valentine’s week included visits by the Executive Management and Business Managers of the bank to branches where they will take up specific roles serving customers.

In Lagos, Abuja, Ibadan and Port Harcourt, the bank also be randomly distributed free BRT tickets and cinema tickets to members of the public under the umbrella of its Sterling Cares project. He added that nationwide, staff on Valentine’s Day wore a touch of red as they serve customers and give them goodies in the spirit of the season.

Explaining how the online engagement would work, Bassey said, “Our followers on social media will be requested to send in stories that show ‘things they have done for love with the hashtag #Thingswedoforlove. Submissions can be text, imaging (memes) and video content and sent to the Bank’s Instagram, Twitter and Facebook handles.

— Feb 27, 2017 @ 01:00 GMT


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