Lagos Trade Fair: Exhibitors attract visitors with discounts, free gifts


Exhibitors at the ongoing Lagos International Trade Fair on Tuesday have evolved different marketing strategies to promote sales and attract to customers at their stands.

Some of the exhibitors told the News Agency of Nigeria (NAN) that the economic situation of the country necessitated the need to evolve marketing tools to boost sales.

NAN reports that strategies implemented included provision of free drinks, product samples, discounts, free hairdos, free makeovers and gifts.

Mr Paul Maduakor, Sales Representative, Zenith Sports, said that customers would be given free polo top for every purchase of N10,000 and above.

“We are at the Fair to promote our Made-in-Nigeria sports wear under our ‘Haggai Sports wear” line; it should not be all about imported sport wear.

“We produced the jersey used by the Nigeria Amputee Football Federation at the 2018 World Cup. We are here to let Nigerians know that we have top notch quality wears at affordable prices,” he said.

Mr Victor Mba, Marketing Officer, Scanfrost Appliances, said that the company evolved innovative plans to promote sales because of paucity of funds arising from the harsh economic climate of the country.

“For every freezer purchased at our stand during the Fair, customers will get N18,000 worth of drinks, and a pressing iron for every washing machine purchased,” he said.

Also, Mr Ifeanyi Charles, Marketing Manager, Godrej Nigeria Limited, said that the company employed the services of professional hairstylist to give free hairdo to every customer that purchased hair product of N3,000 and above.

“Asides the free hairdo, we are also giving hair products as gifts to customers, as a form of appreciation of their visit to our stand,” he said.

NAN reports that the fair which started on Nov. 2, will end on Nov. 11. (NAN)

– Nov. 6, 2018 @ 16:39 GMT |

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