MARRIOTT International, Inc. is expanding to include 30 of the most desirable and prestigious hotel brands with the addition of the Starwood Hotels & Resorts portfolio.
The hospitality outfit announced the decision on Sunday, September 25, in Dubai, United Arab Emirates, at a time when travellers place even greater emphasis on enriching and personal experiences, thereby giving them an avenue to choose from the most diverse selection of hotel brands ever. With more than 5,700 hotels and 1.1 million rooms in over 110 countries across the globe, guests now have access to the best hotels and resorts wherever they travel.
Marriott International’s portfolio now includes a series of quintessential luxury and lifestyle names. The Ritz-Carlton, St. Regis, Bulgari Hotels & Resorts, JW Marriott, The Luxury Collection, W Hotels and EDITION define a new era of luxury travel, with dynamic brands such as Westin, Renaissance and Autograph Collection occupying an evolving lifestyle category. Premium brands like Marriott Hotels and Sheraton anchor the portfolio and provide a broad array of choices around the world for business and leisure travel. And new, fun, accessible experiences at Moxy Hotels, AC Hotels and Aloft add to the portfolio, ensuring our guests have whatever they want, wherever they are in the world.
“The marriage of these two leading hotel companies means Marriott will deliver an unparalleled guest experience with more hotels in more global destinations, an unrivalled range of comprehensive accommodations to suit every traveller, and the industry’s best loyalty programs,” Arne Sorenson, president and chief executive officer of Marriott International said. “Providing such a wide selection reinforces our enduring commitment to offering guests an even greater world to explore with Marriott at their side.”
Also starting on Sunday, members of Marriott’s leading loyalty programmes, Marriott Rewards – which includes The Ritz-Carlton Rewards – and Starwood Preferred Guest, SPG, were invited to link their accounts at embers.marriott.com to enjoy the benefits, recognition and experiences each programme has to offer. Members would have their status matched across programmes and be able to transfer and redeem points across programmes for travel to more destinations than ever before. Members who link their accounts will be able to transfer points at a three-to-one ratio, three Marriott Rewards points = one SPG Starpoint, between the programs for redemption stays or on the Marriott Rewards Experiences Marketplace or SPG’s Moments platform.
“Marriott’s and Starwood’s guests have shown tremendous loyalty to our brands and now that we are one company, we are seizing the opportunity to reinforce our loyalty to them,” Stephanie Linnartz, executive vice president and global chief commercial officer, said. “Beginning now, we’re drawing upon the best of our loyalty programs by enabling members to join or link their accounts and immediately receive reciprocal status and benefits.”
— Sep 26, 2016 @ 15:00 GMT