Brand South Africa welcomes the 2015/16 results of the World Economic Forum’s annual Global Competitiveness Index which sees South Africa rise seven places from 56 to 49 of 140 countries
KINGSLEY Makhubela, Brand South Africa’s chief executive officer, CEO, is happy with South Africa’s significant performance in the 2015/16 Global Competitiveness Index published annually by the World Economic Forum. South Africa moved seven places from 56 to 49 of 140 countries featured in the Global Performance Index.
According to Makhubela, “Building a country’s competitiveness is a collective endeavour involving the collaboration of government, business and civil society. Ultimately it involves all South Africans to coalesce around this national objective.”
“The results of the 2015/16 Global Competitiveness Index shows that South Africa has made significant improvements towards ensuring we are a globally competitive destination. The report resonates with our own assessment that we must work towards strengthening, amongst others, the education and health sectors to ensure our sustained competitiveness. The National Development Plan outlines the steps we need to take to achieve this.”
“We thank all South Africans for your contribution to building South Africa’s competitiveness and look forward to further improvements in the next year,” Makhubela said.
South Africa’s biggest improvements come in the areas of: infrastructure (up 8 places), health and primary education (up 6 places), labour market efficiency (up 6 places), technological readiness (up 16 places), and innovation (up 5 places).
South Africa has also improved in the areas of: macro-economic environment (up 4 places), higher education and training (up 3 places), and business sophistication (up 2 places).
South Africa has dropped in the area of institutions (down 2 places), goods market efficiency (down 6 places), financial market development (down 5 places) and market size (down 4 places).
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
— Oct 12, 2015 @ 01:00 GMT