Business
…New Policies Can Ignite Online Trade, Economic Growth and Inclusion
THE UN Economic Commission for Africa (ECA) and the GSMA today called on Central Africa’s 11 governments to adopt policies to accelerate e-commerce, including better access to digital services and public-private collaboration.
Mobile internet use in Central Africa more than doubled in the past decade to 42% at the end of 2019. Women and entrepreneurs increasingly use e-commerce platforms to grow their businesses, according to the joint GSMA-ECA report titled “Enabling e-commerce in Central Africa: the role of mobile services and policy implications”. The report makes the potential for economic development and social inclusion clear.
E-commerce is growing quickly in Central Africa and mobile connectivity and payments are key to gaining momentum. By the end of 2020, there were 16 live mobile money services in ECCAS , serving nearly 50 million registered accounts.
The report shows that while the retail e-commerce landscape is dominated by global players, such as Amazon, eBay and Alibaba, domestic and regional players are leveraging local knowledge to compete. Jumia, is an example of this and is Africa’s largest e-commerce company with operations in 11 countries across the continent.
CONTINUE READING HERE: https://www.uneca.org/stories/eca-and-gsma-call-on-central-africa-to-leverage-mobile-connectivity-for-e-commerce
– July 17, 2021 @ 13:28 GMT /
Tags: ECA And GSMA call on central Africa to leverage mobile connectivity for e-commerce
