The Ikeja Electric Plc wins the Innovation Award at the 12th edition of the SERAS CSR Awards for investing resources in the improvement of lives and the environment

The Ikeja Electric Plc has been recognised for being innovative. The firm said in a statement that it won the Innovation Award at the 12th edition of the SERAS CSR Awards, an annual event aimed at recognising and celebrating organisations for investing resources in the improvement of lives and the environment they serve through several innovative programmes and initiatives.

It quoted the organisers as saying that “Ikeja Electric emerged winner of the award because of its innovative approach to promote electrical safety standard among staff, contractors, customers and the general public through the introduction of its proprietary game, named ‘PowerPlay’.”

According to the statement, the firm was nominated in three categories, namely Best Corporate Communications Team, Best Stakeholder Engagement and Sera’s Prize for Innovation. Receiving the award, Felix Ofulue, head, corporate communications, Ikeja Electric, said the Disco had evolved to become the pacesetter and the game-changer in the nation’s power sector.

“We are proud to have won in this category, especially as the award brings recognition to our sincere efforts at ensuring that people understand the dangers of electrical hazards. Our board game, PowerPlay, which was the basis for this victory is well endorsed and well received by stakeholders,” he said.

According to Ofulue, the game highlights violations in the sector and calls to attention common hazards in the domestic place, with the overall aim of preventing and reducing accidents. “It is line with our strategy, which guides our communication such that our messaging is passed across effectively and creatively to ensure customers are enlightened. This award is also a testimony to the positive impact we are making on the society in the terms of safety and welfare. While I will admit that there is still much to be done in our sector and by us, the various awards and recognition we have received this year is a testament that we are taking the right steps in the right direction.”

– Dec. 7, 2018 @ 12:15 GMT |