5th AFRIMA debuts 4 New Award Categories

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THE fifth edition of the All Africa Music Awards, AFRIMA, in partnership

with the African Union Commission, has debuted four new award categories

to foster inclusiveness. This is also to expand the playing field in the awarding

process for African music and creative professionals who have begun to

send in their entries for the 5th AFRIMA on the online submission portal

that opened on Friday, May 25, to commemorate the 2018 Africa Day.

 

The newly introduced award categories namely African DJ of the Year; Best

African Dance/Choreography; African Lyricist/Rapper of the Year and Best

African Act in Diaspora (Female & Male), were carefully arrived at after

extensive consultations with African music stakeholders which included the

AFRIMA Academy of Voters and members of the International Committee of

AFRIMA. This is in response to the yearnings and requests of stakeholders, DJ’s,

dancers and artistes in diaspora. This process attests to the objective of

AFRMA to use the African creative industry to showcase the unique cultural

heritage of Africa to the rest of the world while celebrating innovations

and diversification in Africa’s contemporary music industry.

 

AFRIMA awards categories are divided into two: continental and regional

categories. The continental category rewards African artistes in various

music genres and forms ranging from pop, hip hop, inspirational, jazz,

electro, DJ and more, while the Regional Category celebrates the

outstanding achievements of African artistes within their specific region

of origin.

 

African DJ of the Year; Best African Dance/Choreography; African

Lyricist/Rapper of the Year and Best African Act in Diaspora all fall

under the Continental Category. In addition, the Best African Act in

Diaspora is dedicated to artistes with African roots/origin who practice

their craft in the international music industry and have prominence and

renowned on the international music stage. The artiste’s music style could

either be in the traditional or contemporary forms of expression.

 

Commenting on the welcome development, the Jury Member representing Africa

music in the Diaspora (North America), Hadja Kobélé Keita said:

“AFRIMA have given African artistes, for the past few years, an

opportunity to capture the attention of an extension and comparatively

distinct swath of the public, while emphasising on the unique importance

of our diverse African musical culture. The addition of the Diaspora

category is a direct emphasis on the critical role Africans in diaspora

have as the ambassador of our culture on a global scale”.

 

Music videos, songs or recordings sent to the AFRIMA online submission

platform www.afrima.org must be produced, recorded or written (in the case

of songwriters) by African music professionals and publicly released

within the eligibility period of August 1, 2017 to August 1, 2018.

 

The award is open to music artistes, producers, songwriters, video directors,

DJs, choreographers/dancers who stand a chance to win the AFRIMA 23.9k

gold-plated trophy in one or more of the awards 36 categories. AFRIMA also

has a special AFRIMA Legend Award category which recognises the special

lifetime achievements of living or dead African music icon as jointly

determined by the African Union, International Committee of AFRIMA and the

AFRIMA Jury.

 

Following the culmination of submission period is the adjudication process

where the AFRIMA 13-man Jury will, over two weeks, oversee the thorough

and fair screening, categorising and assessment of entries received. The

adjudication period ends with the unveiling of the AFRIMA 2018 Nominees

List. The 5th AFRIMA with the theme “Africa is Music” will be celebrating

the innovative sounds created by African artistes promoting the dynamism

of traditional and contemporary African music, while creating a global

market for the sustainability of African arts and culture.

 

Also to be featured as part of activities scheduled for the main awards

events is the Africa Music Business Roundtable, a combination of musical

conference and trade expo where stakeholders in the creative and arts

industry come together to discuss the business of music in Africa. There

is also the AFRIMA Music Village, a music concert and cultural festival

that accommodates over 40,000 music lovers across the continent who

witness live performances from their favourite African artistes.

 

The main awards ceremony is slated to come up in November 2018 and it will

be broadcast live to 84 countries around the globe.

 

 

June 14, 2018 @ 16:35 GMT |

BE

 

 

 

 

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