THE calendar of events for the 2017 All Africa Music Awards, AFRIMA, in partnership with the African Union will be formally opened on Tuesday, May 2 at a joint AUC-AFRIMA cultural conference to be held in Johannesburg, South Africa.

The 2017 entry submission timeline for the prestigious continental awards will also be revealed at the joint conference expected to have in attendance the AU officials, members of the International Committee of AFRIMA, past AFRIMA winners and nominees from Southern African, South Africa government officials, media executives in Southern Africa and other stakeholders in the creative/entertainment industry in Africa.

In a statement by Amira Elfadil, commissioner of Social Affairs, African Union, the AU reiterated its commitment to the AFRIMA while acknowledging the important work being done by the continental awards project in the promotion and development of the cultural and creative industries in Africa “It is for this reason that the AUC will continue to work closely with AFRIMA in promoting our cultural and creative industries so that they provide a meaningful contribution to the economic development of our continent,” Elfadil stated.

Speaking about the calendar opening event, Matlou Tsotetsi, director of Brand Communication, AFRIMA, explained that ‘the impact of AFRIMA as an awards which places premium value on the talents and their creative works keep reverberating across the continent’. This informs the carefulness and details that goes into planning our events in a way which puts the artiste and the cultural heritage of our continent first.”

The 2016 was a phenomenal year for AFRIMA. The awards ceremony hosted by Lagos State of Nigeria between November 9 and 11 was a cultural fiesta with nominees and invited guests turning up in thousands for the three-day of events in Lagos.

About 40 well-known Africa artistes performed at the AFRIMA Music Village to a live audience of over 25,000 and thousands more watching live from different locations in Africa.

— Apr 17, 2017 @ 16:05 GMT

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