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Fri, Jul 19, 2013

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Mahindra Comviva goes into partnership with Gondwana-City productions to further strengthen its operations in Africa

|  By Maureen Chigbo  |  Jul. 29, 2013 @ 01:00 GMT

MAHINDRA Comviva, the global leader in providing mobile solutions, is consolidating its leadership position in Africa as a provider of digital content portfolio. On July 16, in Kenya, Nairobi, the company announced its partnership with Gondwana-City Productions, GCP, one of the leading content aggregators in Africa. This partnership will further strengthen Mahindra Comviva’s digital content portfolio, in video, voice and text, in the continent with GCP providing the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists. 

Mahindra Comviva owns a huge collection of video, voice and text based applications like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health and fitness, career, lifestyle, agriculture and many more. In Africa alone, the company has collaborated with more than 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region. With more than 250,000 tracks on board and more than 140 content providers, Mahindra Comviva is one of the largest content aggregators in Africa, the Middle East and Asia. 

“We are excited about this partnership as Gondwana-City Productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater for the diverse tastes of consumer’s in Francophone region,” Atul Madan, head of Digital Services, Mahindra Comviva, said.

 “The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa,” Madan said.

On her part, Catherine, co-founder, Gondwana-City Productions, said, “We bring a diverse range of content from Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator’s complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa.”

Currently, Mahindra Comviva owns music rights for more than 170,000 unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in more than 35 languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.

Mahindra Comviva manages an operator’s complete  music and infotainment  services portfolio  bringing together  content technology platform, discovery, analytics and recommendation tools, storefront management and business  and marketing expertise to drive growth and usage.  The company was recently awarded the most innovative company by GlobalTelecoms Business Innovation Awards 2013 for managed music services to Airtel Africa for hello tunes.