THE management of GBfoods, producer of Bama Mayonnaise, says it has completed its state-of-the-art production factory in Sango, Ado-Odo Ota Local Government Area of Ogun to improve local manufacturing.
The Chief Executive Officer, GBfoods Africa, Mr. Vicenç Bosch, told newsmen on Wednesday that the company had developed and unveiled a new packaging design, featuring a quality stamp to reiterate the product’s category-leading position.
Bosch said that the state-of-the-art factory, which would support the local manufacturing of Bama mayonnaise, with its original recipe, had successfully rolled out its first batch of products.
According to him, the investment was an added assurance of the company’s commitment to continually contribute to Nigeria’s economic and social development through the localisation of its products.
“The factory draws from a blend of GBfoods rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be part of the long-standing heritage.
“Our priority, when building this international standard production facility in Nigeria, was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries.
“This will, in turn, make Nigeria a key export hub for Africa, and will further lead to the creation of jobs and the development of human capital in the country.
Bosch reiterated Bama’s commitment to maintaining its original recipe developed over 80 years ago in the US while being produced in Nigeria.
“The tradition and origin of American recipes are what makes Bama unique and superior in comparison with our competitors.
“With the quality stamp feature, customers are now able to identify and purchase original Bama products.
“The new design stays true to the corporate colors, brand characters, and label art that is synonymous with Bama Mayonnaise, while making the self-presence and overall impact much stronger,” he said.
Speaking at the inauguration of the factory, Mr. Vincent Egbe, the Managing Director, GBfoods Africa, Nigeria Business Unit, said the company’s growth and expansion plans for Nigeria were long-term.
“This investment is a testament to the industrial and infrastructure advancement that GBfoods was bringing not only to Nigeria but to Africa as a whole.
“We aim to make Nigeria an archetype in food security, and also to become the food basket of Africa.
“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of Mayonnaise, not just in Nigeria, but across Africa,” he said. (NAN)
– Jul. 29, 2020 @ 15:19 GMT |