Keystone Bank urges MSMEs to embrace digitalisation

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Keystone Bank
Keystone Bank

KEYSTONE Bank Limited has advised Micro, Small and Medium Enterprises, MSMEs, owners in Nigeria to grow their sales using digital tools. Helen Nwelle, head, MSME, Keystone Bank, stated the COVID-19 pandemic has affected a large number of SMEs, who can no longer operate through physical stores and outlets and as such, the need to have an active online presence cannot be over-emphasized.

The bank said this during a capacity-building initiative for MSMEs owners in Lagos. The training, tagged: “Boost With Facebook Digital Marketing Webinar Series,” was organised by the bank in partnership with Facebook via its Nigerian representative, Rabbington Media.

Nwelle said the training provided a lot of learning to enable businesses take advantage of the digital tools available on Facebook, WhatsApp, Instagram etc to reach new customers and grow their businesses.

On his part, Okemini Otum, chief executive officer, Rabbington Media, said: “The turnout was far beyond our expectations, and we want to be able to reach many more SMEs through more partnerships like these. We commend the passion and commitment from Keystone Bank in seeing to the success of the project.

“The numerous testimonials from participants at the webinar proved how timely the training was and the needs it addressed in their various businesses and participants took away learning which a lot of them immediately began to apply into building an online presence for their businesses.”

– Jul. 17, 2020 @ 17:32 GMT |

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