Marketing Tips from Jumia

Juliet Anammah, CEO, Jumia Nigeria


JUMIA, a marketing and web advertising, has dished out some essential tips on how to succeed in business. According to Jumia Market marketing team, there are online marketing basics every business owner/entrepreneur should know.

There are more than three billion internet users—and over two billion of them have active social media accounts. Online networking- Social media can work preferable for a few organisations over others. As a general guideline, Linkedin should be used when promoting to organisations and Facebook when showcasing products and services to purchasers, however numerous B2B organisations have been fruitful with Facebook publicizing. With social media tools, you can gain valuable customer insights, increase your brand awareness and customer loyalty.

Upselling is not just about moving up to more costly things. It additionally opens clients to choices they may have never considered. Sometimes, single sale campaigns can end up being unrewarding because of rising publicizing expenses and price wars.  However, one can make it profitable with upsells and the life time value of a recently procured client.

It is much simpler to offer to existing clients than to obtain another one. Subsequently, create a technique that expands the measure of products or services they require once the clients have come to trust you.

Gathering information on pages individuals visit, what items they purchased after their first buy, the amount of time they spend on specific pages, what pages they visit after, age, sex, geological territory of your clients is an unquestionable requirement every entrepreneur should have access to. Good thing is platforms like Google analytics can help with that.  The trick in utilizing Google Analytics is to take this information and use it to scale up results.

Testing is not immediately profitable:  Testing new publicizing channels won’t be beneficial at first but that doesn’t mean you should put a halt to it immediately. However, it’s expected to have new marketing channels changing over up to 50 percent more than existing ones.

This means they have potential and basically require tune ups or advancements before scaling up the budget plan. Testing is particularly valuable for accounts that are effective yet require more traffic volume to boost sales.

—  Sep 12, 2016 @ 01:00 GMT


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