A digital payments network, MFS Africa on Wednesday unveiled its new identity, Onafriq, to reflect the company’s evolution and its vision for the future.
The Founder, MFS Africa, now Onafiq, Dare Okoudjou, said in a statement that the company’s new identity would improve borderless payment service across Africa.
Okoudjou said that the company had expanded beyond just mobile financial service to become a true omni-channel platform across the continent and beyond.
He said that from the get-go, the goal was to build a payment infrastructure that touched every corner of Africa and that would last for over 100 years.
“In today’s fragmented payment landscape, the complexity surrounding cross-border transactions often impedes the free flow of money and inhibits international trade.
“Onafriq aims to break down these barriers, paving the way for economic growth and empowerment.
“As the group embarks on this exciting chapter, stakeholders and the entire African community should join on this path of innovation and collaboration.
“And progress to make borders matter less for millions of Africans on the continent,’’ he said.
According to the MFS boss, as it embarks on this next phase of its journey, MFS wants a name that reflects its aspiration of wiring up the whole continent into one network of networks.
He added that it would provide pathways from and to every African and every African business.
He said that the decision to rebrand came after significant growth and several acquisitions, including the recent acquisition of GTP, which expanded the company’s reach to the US market.
Okoudjou said that the trademark MFS actually belonged to another company in the U.S., and the ability to use it outside of Africa was becoming difficult.
“With this new name, we can bring everybody together under one brand and identity.
“Onafriq also calls to mind the idea of One Africa, an interconnected borderless continent where access unlocks greater potential,” he said.
Onafriq is an omni-channel network making borders matter less by providing a single pathway to unlock cross-border and cross-platform payment solutions. (NAN)
NOVEMBER 1, 2023 @ 8:00 GMT|