MTN Launches N59bn TV Service in Nigeria

Lynda Saint-Nwafor


MTN Nigeria has commenced the pilot of its digital television broadcasting service in Jos, Plateau State. The TV service, which goes live on Thursday, May 26, is sequel to the issuance of a digital broadcast licence to MTN for N34 billion by the Nigerian Broadcasting Commission, NBC, in 2015. Aside the N34 billion, sources said that the telecoms company had spent about N25 billion extra to get the TV running.

With the service, Lynda Saint-Nwafor, MTN Nigeria executive officer, said Nigerians could now watch TV programmes on their smartphones and other devices via Over-the-Top platforms like WhatsApp, BlackBerry Messenger, Facebook and Twitter, among others.

Saint-Nwafor also stated that MTN’s vision was to lead the delivery of a bold new digital world. “We are committed to exploring opportunities and avenues to expand our digital footprint and value offering to our customers. We are, therefore, constantly seeking appropriate channels to place the latest technologies and services in the hands of Nigerians, and this is one of such,” she said.

According to Ferdi Moolman, chief executive officer, MTN Nigeria, subscribers will have the freedom to watch their favourite programmes when they choose the MTN Video-on-Demand service, rather than having to watch at a specific broadcast time. “This will be the first fully converged broadcast and OTT-VOD service to launch in MTN,” he said.

Moolman added that MTN was committed to providing Nigerians with innovative digital platforms, “which will enhance the way we live, work and play. Once we commence full commercial activities, the TV service will deliver an exciting bouquet of rich local and international content to Nigerians.

“Indeed, the launch of MTN TV is another bold demonstration of MTN’s abiding faith in the future of Nigeria, driving growth and development by enabling Nigerians to keep pace with the latest global trends and converged solutions.”

—  Jun 6, 2016 @ 01:00 GMT


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