NASCON Allied Plc introduces a new classic seasoning cube into the market
NASCON Allied Plc, a subsidiary of the Dangote Industries Limited, has introduced a new classic seasoning cube into the Nigerian market. The company said the seasoning is tasty and flavourful with a unique taste and aroma.
Fatima Aliko Dangote, executive director, Commercial, NASCON Allied Plc, described the new classic seasoning as a new innovation birthed after years of consumer led research and development. She urged distributors, marketers, eateries and consumers to immediately key into it.
At the launch event in Kano state, on Thurday, December 13, Dangote said the classic seasoning cubes and stew mix were created with a special blend of herbs and spices to give meals that unique taste and great aroma. She described the seasoning as Karshen Magana-Real Ideal, and is second to none in the country.
She urged women at home to try the new seasoning cubes, stew mix and curry powder, as they would ensure meal moments are great moments. She also assured that in time, the products would be launched in other parts of the country, adding that despite the high innovative quality, it is affordable and available with various promotional items to be enjoined by distributors and consumers.
Also, Paul Farrer, group managing director, NASCON Allied Plc, described the new product as premium but affordable.
– Dec. 14, 2018 @ 16:05 GMT |