Success Secret of DHL Express


DHL Express, a division of Deutsche Post DHL, has been a success over the years because of the priority it gives to manpower development

By Maureen Chigbo  |  Jun. 10, 2013 @ 01:00 GMT

MANPOWER development is the core factor underlying the successes the DHL Express, a division of Deutsche Post DHL, has recorded over the years globally, especially in Africa. Through its innovative certified international specialists, CIS, earning and development programme, the company has trained about 4000 employees in 51 countries in sub-Saharan Africa and more than 100,000 employees across 220 countries. This makes it one of the largest corporate training programmes ever implemented.

The programme is a key stimulus in the burgeoning skills gap in Africa and provides for local recruitment rather than expatriate staffing. The innovative learning platform has also boosted employee morale and is one of the key reasons for DHL’s business growth in Africa. The CIS programme, which is delivered to every employee across the company’s global network, has also been a key intervention in Sub-Saharan Africa. It has helped to bridge the skills divide in sub Saharan Africa which continues to widen as foreign direct investment increases and the demand for talent far outstrips supply. It also provides a comprehensive training and education for the company’s employees. The programme employs innovative learning methodologies to train employees across all functions on the fundamentals of international shipping, enhancing their knowledge of essential aspects, such as import/export documentation, geography and global expertise, and transport regulations and processes, to name a few.

The training sessions themselves are delivered by employees trained as facilitators. The materials for the training have been translated into 42 languages. Through video interviews, it has also engaged former executives of the company in telling the story of the entrepreneurial roots of DHL and the values that helped the company to become a global leader in logistics.

This explains why “in 2012, the DHL Express recorded the highest earnings in its history, and this would not have been possible without an engaged workforce focused on international express delivery,” according to Charles Brewer, managing director for DHL Express, sub-Saharan Africa. “CIS has played a fundamental role in the business performance of the company and we’ve seen how a change in management programme can really contribute towards the bottom line. Our company in Sub-Saharan Africa posted double digit growth last year, continuing to drive the economic growth of the continent, and I believe that the CIS is a big part of this growth and our success.”

According to him, “One of the major challenges facing any multinational company operating in Sub-Saharan Africa is the lack of adequate training, and education systems which sometimes fall short of global standards. While we believe we attract the best and brightest talent on the continent, we know there is a critical need to provide additional training and make our African employees feel part of the global network, while also giving them international experience. The CIS platform does just that.”

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