Women in Technology Count Blessings

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Jacqueline van den Ende

Lamudi, a global property player, celebrates the international women’s day to showcase its women’s achievements in technology

|  By Maureen Chigbo  |  Mar. 24, 2014 @ 01:00 GMT

THE celebration of Women’s Day on March 8, may has come and gone but some companies around the world seized the opportunity to showcase what female workers had achieved in their organisations. One of such companies is Lamudi, a global property player, which is at the forefront of women’s revolution in the tech industry. The company is happy to let the world know that female workers constitute about 50 percent of its workforce.

A press release which Lamudi sent to Realnews magazine stated that “this International Women’s Day, ladies everywhere will celebrate breaking the glass ceiling in industries of all kinds. And while the global tech industry has copped its fair share of criticism as being male-dominated, in the heart of Berlin’s booming start-up scene things are starting to change.”

It further stated that the city’s flourishing tech scene had become one of the world’s technology hotspots and female leaders were right at the forefront of the innovative movement. Within Silicon Allee, the German capital’s thriving start-up community, women are now starting to lead the way.

And nowhere is this positive development more evident than in Lamudi, a Rocket-Internet venture, which serves as a platform for emerging real estate markets across the globe. In its stable of 75 successful start-ups worldwide, the incubator has a strong team of women to thank for its achievements. Lamudi alone boasts of three female managing directors worldwide, as well as three directors located in their Berlin headquarters. More than half of its workforce in Berlin is also female.

Malen Gomez, head of SEO at Lamudi, said the industry had developed enormously over the past 10 years. “The tech industry has changed so much over the last decade that now it isn’t rare at all to see a woman heading up global teams in this field. My role within Lamudi shows the huge potential for females within the world of start-ups,” she said.

While the tech arena is still regarded as a man’s world, there is no question that women are gaining ground in the industry. From industry leaders like Julia Kaganskiy, the editor-at-large for VICE magazine’s The Creators Project, to Sara Haider, Twitter engineer, women are making their mark in the growing sector. There are countless others who have not only led the way in making female voices heard within the tech community, but who have also taken an innovative approach to the industry as a whole.

Jacqueline van den Ende, founder and managing director of Lamudi Philippines, said women could bring something different to the table in the technology sector. “I feel that we particularly excel in creating a motivated and collaborative company culture. Paying attention to people before targets helps to create a team in which every single person is the best he or she can be. As a woman in a male-dominated setting I often feel you are in a position of strength rather than weakness,” she said.

“I love being a woman,” Katy Campbell, Lamudi’s global public relations director, said, adding: “Being a woman at the top is such a fantastic opportunity to inspire everyone around me to climb up the career ladder. I’ve always looked up to strong women as a way to encourage myself to be better; be stronger. The range of females who inspire me is so vast, from Arianna Huffington to Sheryl Sandberg. Being an inspirational woman doesn’t mean being at the top, it means being happy, being you, being great.”

Lamudi was founded in 2013 and is currently available in Algeria, Bangladesh, Colombia, Ghana, Kenya, Mexico, Morocco, Myanmar, Nigeria, Pakistan, Philippines, Rwanda, Peru, Philippines, Saudi Arabia, Tanzania, Tunisia and in Uganda. Its real estate marketplace offers sellers, buyers, landlords and renters the ideal platform to find homes, land and commercial properties online.

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