Economy
IN spite of the harsh economic impact of the COVID-19 pandemic on businesses across the globe, the Abuja Broadcasting Corporation said it was able to achieve over 75 per cent of its target for 2022.
The Managing Director and Chief Executive Officer of the Aso Radio and Television, Malam Ibrahim Damisa, made the disclosure at a news briefing on Thursday in Abuja.
Damisa, who stated that the station had set up modalities to surpass its current achievement in 2023, thanked the FCT Minister, Malam Muhammad Bello, for finding him worthy to be appointed.
“We all know how devastating the impact of COVID-19 was. We saw how corporate bodies, departments and agencies are still grappling with the devastating impact of COVID-19.
” Many organisations set their targets but most of them did not meet them. But, I am happy to inform you that we have met over 75 per cent of the target set for us and that to me, is more than a pass mark.
“However, there’s still room for improvement, I’m not saying we are there yet. We are still developing strategies that will run through the next two to three years.
”These strategies will involve modern marketing skills because marketing has changed and had since become digital,” he said.
The MD, while listing other achievements of both Aso Radio and Aso TV in the year under review, said the management had been able to improve broadcast quality and content by expanding the reach of Aso Television to DSTV and other existing platforms.
Damisa applauded Bello for his support to the station, adding, ”the history of corporation could not be written without the mention of the current minister who had supported the expansion of scope and content improvement.”
He said that the Radio and Television arms of the corporation were on the verge of collapse when the current management, set up by the FCT minister came on board.
“But, since coming on board, the board and management have given both Aso Radio and Aso TV a new lease of life,” he said.
The MD said that other areas of improvement included staff training and welfare, infrastructural development, partnerships and collaboration to boost the corporation’s efficiency. (NAN)
A.I
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