Entertainment
THE International Committee of All Africa Music Awards, AFRIMA, in
partnership with the African Union Commission, has appointed Salif
“A’salfo” Traoré as the country director of Côte D’Ivoire, West Africa
for All Africa Music Awards, AFRIMA.
The appointment was announced on May 17, in Jo’borg,
South Africa following the unanimous decision of the International
Committee of AFRIMA.
According to Zineb Seyad, director, Sponsorship and Communication,
AFRIMA, “the core of AFRIMA’s mandate is to unify the African
continent through music, and the role of the country director in
achieving these objectives is key. Thus, the appointment of Traore is
a significant, strategic step in the right direction specifically for
the African creative industry and largely, the continent, as he
possesses the skills and fortitude to contribute towards realizing the
vision of AFRIMA”
The appointment comes as no surprise as Traoré is acknowledged as a
giant in the African music and creative industry; his experience in
music as a musician; songwriter; producer; and record label owner spans
over 20 years.
His band, Magic System, in 1999, pioneered a new sound in the Ivorian
music scene, recorded a song “1er Gaou” which became smash indie hit in
Africa and France three years later. The song meant the breakthrough of
little-known Magic System and setting the pace for a new generation of
music in Côte D’Ivoire and Africa.
In 2012, Traoré was appointed UNESCO Goodwill Ambassador by
Irina Bokova for his messages for peace. His popularity among policy
makers, as well as his expertise in music production, event project
management and media positions him as an exemplary ambassador to the
values and goals of AFRIMA.
The country director plays a key role in International Committee of
AFRIMA’s comprehensive and stakeholders-based approach through a high
level of strategic leadership and partnership. He carries out direction,
leads, builds and maintains partnerships and relationship among the
stakeholders; governments and policy makers; music and creative
industry; the media and fans of African music. He is ultimately
accountable in his country office for all aspects of AFRIMA’s strategic
partnerships, leading the consolidation and development of AFRIMA’s
programme.
In partnership with the African Union Commission, AUC, All Africa
Music Awards, AFRIMA, is a music and cultural initiative developed to
celebrate, reward and showcase the rich musical heritage of Africa,
stimulate conversations among Africans and between Africa and the rest
of the globe about the great potentials and values of the African
culture and artistic legacy for the purpose of creating jobs, reducing
poverty, calling attention of world leaders to Africa and promoting the
positive image of Africa to the world.
– May 20, 2021 @ 8:16 GMT |
Tags: AFRIMA appoints Salif Traore as Cote d' Ivoires country director Irina Bokova Salif “A’salfo” Traoré
