Fidelity Bank Rewards Loyal Customers



FIDELITY Bank Plc has rewarded loyal customers with the sum of N52 million in its ongoing ‘Fidelity Loyalty Savings’ scheme. A total of 106 customers were rewarded in the second batch. A breakdown of this showed that 80 beneficiaries received N500,000 “Xtra income” each, under Fidelity Personal Savings Scheme, FPSS, while 26 ‘Sweeta’ account holders received N150,000 “School fees support” each.

Chijioke Ugochukwu, executive director, Shared Services, Fidelity Bank Plc, at the event to reward the lucky customers, said the bank was focused on giving its customers extra value in its service. She said the loyalty scheme was designed to encourage customers to save.

“It is not easy to save. It is a conscious choice you have to make, even though it is for your good, especially now that things are tough. So, we think that the bank as a financial institution with the well-being of its customers at heart is using such a loyalty scheme to draw attention to the benefits of saving. Saving a little every day and every month, makes a tremendous difference. One of the important things we want parents to teach their children is how to save for the rainy days and as the children grow up, it will be part of them,” she said.

According to Ugochukwu, the reward was for customers across the country. She said the scheme was designed to appreciate customers that had opened FPSS and Sweeta accounts, respectively. The accounts are interest-yielding which allows deposit of cash, cheques and dividend warrants. In addition, the FPSS and Sweeta accounts can be opened with any amount. “Another presentation will be held next month for a fresh set of beneficiaries of the scheme. So, open and start saving today and you could win extra income and school fees support.”

— Jul 6, 2015 @ 01:00 GMT


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