Union Bank Unveils New Brand Identity

Emeka Emuwa, MD, Union Bank


THE Union Bank of Nigeria Plc has unveiled a new brand identity. The bank also changed its brand mantra from “Big, Strong and Reliable,” to “building simpler, smarter bank.” The move, according to Union Bank, was in line with its strategic ambition to become a highly respected provider of quality financial services in Nigeria.

Speaking at the unveiling of the new identity ceremony in Lagos on Tuesday, October 27, Emeka Emuwa, managing director, Union Bank, said, “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”

Emuwa pointed out that Union Bank had been a trusted name for Nigerians for nearly a century, saying that the bank would continue to leverage on its heritage as it embraces a rapidly changing world.

Since 2012, under the leadership of Emuwa, Union Bank began rebuilding its banking business, by redefining its business model, rebuilding its technology, physical infrastructure and re-engineering its work force.

During this period, the bank has rolled out a new banking platform, Oracle FlexcubeUBS 12.0, and launched Smarter Banking Centres targeted at technology savvy customers looking for convenient banking service. The bank has also built a state-of-the-art data centre, and a new Central Processing Centre to streamline its branch operations and enhance customer service.

Also speaking at the event, Senator Udoma Udo Udoma, chairman of Union Bank, said, “I am very proud of the strides the bank has made during my time as Chairman and I commend the board, management and staff on their hard work over the years and I am sure the bank will continue to succeed as it embarks on a new phase with a refreshed brand identity.”

The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo.

— Nov 9, 2015 @ 01:00 GMT


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