BUMBU Rum Company is pleased to announce Bumbu XO, a small-batch ultra-premium rum aged up to 18 years in bourbon barrels and finished in white oak sherry barrels from Andalusia, Spain. Bumbu XO is distilled and aged at a 120-year old Panamanian distillery and proudly uses only local sugarcane and pure spring water.

Alongside Bumbu XO in the Bumbu Rum Co. portfolio is the award-winning Original Bumbu, the Barbadian craft rum popularized by Lil Wayne. Wayne, an early supporter of the brand, was featured in Bumbu’s first marketing campaigns from 2018, dubbing the rum the “G.O.A.T.,” or Greatest Of All Time. Bumbu Rum Co. is also behind the smash-hit interview series “The Bumbu Room,” which sees celebrities answering questions from fans. The series kicked off with Lil Wayne’s session, and episodes from Dave East, Casanova and more are coming soon. To catch up on “The Bumbu Room,” watch Lil Wayne’s Part 1 and Part 2 below.

Bumbu XO is a full-strength, 80 proof rum, with aromas of toffee, toasted oak and vanilla giving way to orange zest, peppery spice and even a hint of coffee on the palate. Bumbu XO is perfect for traditional rum cocktails but is even better on its own, neat or over a single ice cube. It is packaged in an ultra-heavyweight, fragrance-quality paperless glass bottle, with a striking matte black finish, silver and white details and a tarnished silver “X” medallion.

Original Bumbu, with its rich, dark hue and golden metal “X” medallion, has quickly become the world’s most decorated rum, including back-to-back “Best In Category” honours from the International Wine & Spirits Competition in Los Angeles. It is now far-and-away the fastest-growing brand in the ultra-premium rum category, driving the largest distribution gains in the United States of any of the Top 10 rum brands, available throughout the United States and in more than 60 countries worldwide.

– Feb. 1, 2019 @ 15:25 GMT |