Samsung Introduces Innovation that Matters in Cleaning

Choi Gee-Sung, CEO, Samsung Electronics


SAMSUNG Electronics’, a global leader in home appliance innovations has announced the addition of AddWash Front Load Washer to its laundry line-up for 2016. The AddWash features intuitive and clever design changes that translate into big benefits for consumers. The new product showcases simple, yet truly practical innovation that changes the way consumers look at cleaning.

Samsung will debut this innovation alongside its other groundbreaking home appliance introductions at Samsung Africa Forum 2016. Sunil Gupta, Africa regional product manager, Digital Appliances, said, “Samsung’s focus is on marrying beautiful design and practical innovation to create appliances that help consumers be more efficient. Taking note of the way consumers tackle cleaning in their home, we set out to create simple yet meaningful solutions to address obstacles they often just accept as part of their routines. Our latest washer reflects Samsung’s commitment to infusing refined style, thoughtful innovations and unmatched performance into everything we do.”

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked in the race to get everything else done so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer. The Samsung AddWash Front Load Washer has a distinctive access door that makes it convenient to add any item such as a piece of forgotten laundry or extra detergent in mid-cycle without needing to drain the washer and open the main washer door.

All it takes is a push of the Pause button, and in a second the extra door can be opened, and it’s big enough to add a sweater or even a pair of jeans. Users can also put in hand-wash items or add extra amount of fabric softener at the start of the rinse cycle. The new Samsung AddWash model features Samsung’s innovative technologies to deliver superior time saving and washing performance making sure you get the clean you need in as little time as possible.

From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 59 minutes, Samsung’s AddWash can easily keep up with your family’s toughest laundry tasks. The SuperSpeed cycle, for example, is enabled by the SpeedSpray technology, which shoots out jet sprays of water, so detergent gets rinsed quickly and cleans clothes faster. The water sprays then shower the laundry with clean water, which is drained away simultaneously.

The ecobubble technology pre-mixes detergent with air and water, and then fills every inch of the drum with bubbles that penetrate the fabric 40 times faster than the normal mix of water and soap. The ecobubble offers both gentler fabric care and outstanding wash results even in cold water, while delivering energy savings as well.

Samsung’s AddWash also has a Digital Inverter Motor, which delivers superior energy efficiency, minimal noise and longer-lasting performance. The Samsung AddWash Front Load Washer comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry programme, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

— Feb 29, 2016 @ 01:00 GMT


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