Economy

BRANDXchange, conveners of the 2023 Consumers Value Awards (CVA), says it has begun nomination of eligible brands that will participate in its forthcoming award.

This was disclosed by Akonte Ekine, Chief Analyst and Managing Director, BrandXchange in Lagos on Monday.

Ekine said that the conveners hoped that consumers would contribute to the validation of brands efficacy by showing interest in the nomination of brands based on experience

“To nominate brands, consumers should visit https://bit.ly/CVANominations.

“The Consumer Value Awards is a prestigious online periodic award, aimed at creating awareness for the rights of consumers and promoting brand excellence in the country with empirical data based on the voting of consumers for brands online.

“The 2023 edition of the award will hold at the Prestigious Radisson Blu Hotel in August.

“In 2022, in a well-attended event, over 26 brands were celebrated as “Best Value for Money” brands, based on consumer votes,” Ekine said.

He said that one of the highlights of the programme was the recognition of regulators of the event, including Dr Olalekan Fadolapo, Director General, Advertising Regulatory Council of Nigeria.

He said others were Mr Babatunde Irukera,  Executive Vice Chairman, Federal Competition and Consumers Protection Commission (FCMB) and Sola Salako Ajulo, member, tribunal committee for the outstanding works in consumers affairs.

He said it was the second time consumers would be asked to validate the efficacy of brands through public votes on the internet that was opened to all as a jury based on usage experience.

Ekine said that BrandXchange was a consumerism initiative of Absolute PR, a PR firm in the country with over a decade of experience managing brands and corporate conversations with verifiable evidence. (NAN)

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Tags: Akonte Ekine BrandXchange Dr Olalekan Fadolapo Sola Salako Ajulo