metro
SOME marketing communication experts on Saturday stressed the importance of digital marketing in empowering women, tackling unemployment and promoting self reliance.
The experts said that Nigerian women should embrace the opportunities in the digital space to sell items, empower themselves and achieve self actualisation.
The News Agency of Nigeria (NAN) reports that they spoke at a conference, with the theme, “Women for Digital Conference 2024, held at the Civic Centre Victoria Island, Lagos.
It was organised by the Digital Marketing Skill Institute (DMSI) to educate women on access to the digital space.
The event exposed women to the skills required in the space, content development, and managing target audience or clients emotions to retain their loyalty.
The South-West Zonal Coordinator of the Federal Ministry of Labour and Employment, Mrs Nonye Badejo, said that the COVID-19 lockdown period exposed the gold mines in the digital space.
Badejo encouraged the women to explore the digital space with products and services in the informal sector by adding value to them and making gains.
She said that the ministry would always partner with organisations to ensure people gain knowledge on what is expected of them in terms labour laws, safety, risk assessment and mental health.
Badejo said it was also to encourage people to upscale digitally to meet global demand and practice.
According to her, many of the women are gainfully engaged from the home, making the ministry to think of ways to extend the digital marketing variant to rural communities to shore up participants.
Also speaking at the event, the Guest Speaker, Ms Myra Abasikara, said that opportunities abound in digital marketing.
Abasikara, Direct Marketing Lead, 9 Payment Service Bank, pointed out that with the no fewer than 36 million Nigerian users of the social media, stereotypes that hinder women in the conventional work place were non-existent.
The expert described digital marketing as the new normal that, if invested in, could lift the womenfolk from dependency and make them bread winners.
According to her, the Nigerian woman has a new vista of lease to anchor on to make a living, by transiting from the traditional marketing mix to the new normal.
“Improve on your skill, get a work station, create a brand and export to the world, then earn good living,” she said.
A keynote speaker and Manager, Brands and Communication, Airtel, Ms Ayoola Femi-Adebayo, said that women should break social barriers and advance their lives while working from the comfort of their homes.
Adebayo, whose speech centred on women inclusion in the digital economy, charged people to develop their local products to global standard to enable them to attract patronage globally.
“Platforms such as Facebook, YouTube, Instagram and Whatsapp should be your global vehicle to reach the world with your goods and services.
“The practical strategies for starting a career in the digital space are: Your skills, content development is King, creativity that comprises one’s curiosity to be ahead of others in your chosen area.
“Your ability to persuade target audience or clients on the added value your product or service can offer to them at every material time is what you need to remain relevant in the space,” she said.
In her submission at the event, a Co-Keynote Speaker and the Executive Director Marketing and Partnership, Herer Global, Mrs Deola Aromiwura, urged people to think local and act global for growth.
Aromiwura urged people to look around them and identify that product or service that was in need in other climes and add value to it and sell.
She encouraged people to attend seminars that would educate them on the basics with regard to their areas of interest in the digital marketing sphere.
She noted that with more women enlisting in the ever widening digital marketing economy, people would be gainfully engaged, thereby reducing unemployment in the society.(NAN)
31st March, 2024.
C.E.
Tags:
