THE NollywoodWeek Film Festival today, Tuesday, May 9, announced a strategic partnership with United Bank for Africa’s REDTV ahead of the fifth edition of the festival which takes place in Paris from May 11-14th, 2017.

“We share a common vision,” Bola Atta, director of Marketing & Corporate Communications at the UBA Group. “Our aim is to showcase a positive Africa throughout the world and the NollywoodWeek festival does just that.”

As the partnership grows, the REDTV is expected to join the ranks of other major strategic partners of NollyWood Week such as Total, Air France and Angenieux who have supported the festival for several years now.

Nadira Shakur, co-founder of NollywoodWeek added that “this is just the beginning of what we expect to be a strong and mutually beneficial partnership, when we look for partnerships we think long term and that is what we envision for our partnership with REDTV as well.”

As a direct consequence of the partnership, the Parisian audience would have an opportunity to get familiar with REDTV’s productions during a special session on web-series scheduled for Saturday, May 13, at 11:00am. Boutique Hotel, REDTV’s francophone web-series, will be screened and presented by Alexandra Amon, producer of the series and a leading actress.

The new partnership is without a doubt a step in the right direction for the future of the NollywoodWeek Film Festival and for the African creative industries in general.

—  May 9, 2017 @ 16:08 GMT