The Winner is… DJ Switch

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DJ Switch

Obianuju Catherine Udeh, alias DJ Switch, wins the maiden edition of Glo X-Factor singing reality show and also pockets N24 million as accompanying prize

By Anayo Ezugwu  |  Oct. 7, 2013 @ 01:00 GMT

WHEN Globacom started the maiden edition of Glo X-Factor, a singing reality show, Obianuju Catherine Udeh, popularly called DJ Switch, was one of the contestants that no one gave a chance of survival. Little did she know that luck was lurking somewhere around the corner waiting to smile on her. With the sea of heads, which thronged the different regional venues of auditions for the world’s number one music singing talent reality television show, which berthed in Africa for the first time courtesy of Globacom, even the most courageous of men would have their bravery shaken with the sight of the mammoth crowd. But on September 21, she emerged as the winner of the show with ₦24 million, an SUV car and a recording contract with SONY music.

DJ Switch’s can-do spirit however, did not emerge from the blues. It is formed and defined with experience and time. There is no denying that she methodically takes that spirit, and combines it with a clinical approach to life. She personalises that spirit and creates a worthy disposition and personal cultural ethic out of it. And what makes up that spirit? Ethics, passion, creativity, freedom and the willingness to take risks at all times. Udeh is a young woman who has done things her own way and still loves to do it her own way, standing completely and absolutely by the values she believes in. Expectedly, she beamed and relished the honour with decent abandon that you could feel and grab the rapture of victory. Initially, you could easily notice the trepidation of the contestants but when the winner was announced, the display of joy was infectious.

DJ Switch receiving the award
DJ Switch receiving the award

She said after the grand finale that her victory proves that God answers prayers. “I’m short of words. I don’t know really, I never thought I would win. It was amazing. And this victory has proved to me that God answers prayers. I have been away from home pursuing music. Mummy, I’m so sorry. I promised to do you proud someday and this evening is the day,” she said.

Nobody knows DJ Switch more than herself. Born 29 years ago, Obianuju adopted the stage name DJ Switch because of her versatility and ability to switch from one thing to another. She is a University of Port Harcourt Geology graduate from Udi, Enugu State, and is now a professional DJ. She grew up in Warri, Delta State, but lives in Abuja. Her father is late and she is the last of eight children. “I have my trust in God. I believe everything happens the way it is meant to be and I am confident,” she enthused.

She bears the deportment and ethical fibre characteristic of a very few aged and well-heeled artistes. That is what makes her different and seemingly defiant of every artistic stereotype arbitrarily foisted on most of her peers. Flaunting a rich and undeniably compelling occidental drawl, she enthused about her professional dreams, projecting among other things, that boundless optimism and vivacity that are at once necessary armours against the daunting blows of fate. Such buoyancy and depth no doubt,  result from the rich medley of her enviable background, education, exposure and open-mindedness.

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