Banking Briefs
THE First City Monument Bank, FCMB, has received the excellence award in alternate channel banking at the 2017 edition of the New Age Banking awards. The award was recently conferred on the bank as a result of continued effort in expanding its channels by providing electronic banking offerings and solutions that align with the lifestyles of its existing and potential customers.
The awards ceremony, organised by solutions provider, UMS Conferences, formed part of activities of the New Age Banking Summit held in Lagos. According to a statement, FCMB is known for providing one of the fastest, secure, convenient and seamless alternate channel banking platforms cutting across Automated Teller Machines, ATMs, Point of Sales, PoS, mobile, internet banking, among others.
Commenting on the award presented to the financial institution, Bukola Smith, its executive director, business development, described it as another landmark achievement and a clear demonstration that the various strategic approaches adopted by the lender to revolutionise alternate channel banking services are yielding the desired results and are appreciated by not just customers but other stakeholders.
“This latest award for FCMB is another confirmation of our unequalled commitment in offering cutting-edge and exceptional electronic banking and payment offerings to our teeming customers and the Nigerian public. As a forward-looking institution built on the culture of excellence, we will continue to invest in digital platforms and other modern solutions that enable us sustain the tempo in the provision of simple, helpful and reliable banking services driven by robust technology and best practices,” she said.
Dennis Ezaga, group head, transaction banking products, FCMB, in a paper entitled: “Implementing Advanced Analytics and Big Data to Create a Customer-centric Infrastructure,” explained that advanced analytics and effective data play very important roles to drive long term customer loyalty, understanding customer behaviour and decision making by banks and other organisations to ensure productivity and efficiency in a sustainable manner.
“First we need a design thinking approach that must be focused on understanding the customer in order to enhance or create experiences that drive advocacy. Selecting the right data sets from our customer’s lifestyle and applying artificial intelligence algorithms can give deep insights into their behaviour to enable us predict their next aspirations and prescribe intuitive solutions.”
– Oct. 6, 2017 @ 11:08 GMT |
Tags: ATM Dennis Ezaga FCMB receives Award on Alternate Channels Banking
