Entertainment
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GUARANTY Trust Bank plc, has announced the launch of ART635, art635.gallery, a Virtual Arts Gallery created to reignite interest in African art and drive the growth and development of the local art industry.
Art635is an online repository of African artworks and is set to serve as a platform for the promotion of indigenous artists across the continent. At the moment, most budding indigenous artists in Nigeria and across Africa have little or nowhere to showcase their works and make a substantial living from their works.
Hence, the Gallery will significantly expand the exposure of these artists, provide an enabling platform for the marketing of their works and serve as a much needed motivation for the further development of their artistic skills and talents.
The launch of ART635 is the latest of the bank’s sustained efforts to promote African arts locally and internationally. Arts is one of the four pillars of GTBank’s corporate social responsibility policy and the bank’s support for arts over the years ranges from collecting art work from Nigerian artists, to partner with Tate and other art institutions to promote the value of African art in Africa and the international markets through project-lead initiatives.
With ART635, the bank aims to further its support for African arts by helping African artworks become not just more seen and appreciated, but also to turn them into a much more profitable and commercially viable venture for indigenous artists who currently earn very little from their works. This is in line with the Bank’s initiative to go beyond the traditional understanding of Corporate Social Responsibility as corporate philanthropy by intervening in economic sectors to strengthen small businesses through capacity building initiatives that serve to boost their expertise, exposure and business growth.
Commenting on the launch of ART635, Segun Agbaje, managing director of Guaranty Trust Bank plc, said; “At GTBank we see art as an avenue for unlocking people’s creative potential and by creating ART635 we aim to expand the opportunities for art education as well as broaden the reach and viewership of the works of indigenous artists.”
He added: “Although African art goes back several centuries, the art industry in the continent is still young and largely untapped and we hope that with ART635we can drive its evolution into a lucrative and vibrant economic sector.”
— Sep 26, 2016 @ 14:58 GMT
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