Women
TEGA Onojaife, Founder of Ladies in Sports International (LIS), has launched “KnowHerName’ campaign aimed at keeping female athletes focused in spite of COVID-19 induced inactivity in sports.
LIS, in a statement on Tuesday, said the campaign was initiated to increase the popularity of women in sports and female athletes in the country.
“Nigeria is blessed with incredibly talented and extremely successful female athletes in their respective sports; from Football to Athletics, Wrestling to Judo and others.
“However, success doesn’t necessarily translate to recognition. With only 0.4% of the total amount of commercial investment in sports going in to women sport.
“Ladies in Sports International is using this campaign to direct focus towards women, as they continually shatter glass ceilings.”
It said the COVID-19 pandemic, though tragic, had provided an opportunity for reflection and to call to attention the plight of women’s sport and women in sports all around the world.
The body reiterated its determination to contribute to the much-needed growth of women in sports and with this call to action, ‘KnowHerName’.
“We hope that awareness can be drawn to these women, who continue to excel against all odds,” it said. (NAN)
– May 26, 2020 @ 12:49 GMT |
Tags: Ladies in Sport founder launches ‘KnowHerName’ campaign
