Science & Tech
AD Dynamo and Meta on Monday announced a collaboration between the two companies in Nigeria under the Meta Authorised Sales Partner (MASP) Programme to help local businesses unlock potential growth.
The Regional Director for Africa, Meta, Enitan Denloye, made this known in a statement in Lagos.
“Nigeria is an important country for Meta and it is a priority to invest in the market,’’ he said.
Denloye said that Nigeria was an important market and it was a priority also to be closer to the people and businesses.
“As such, we are happy to bring in Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria.
”We believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.
“Through Ad Dynamo’s presence in the market, Nigerians now have access to local currency billing,’’ he said.
According to him, Meta Authorised Sales Partners are extensions of Meta’s sales teams across the globe.
Denloye said that the partners supported advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products.
He said that a thorough selection and approval process ensured that Meta’s Authorised Sales Partners met the highest level of business needs of advertisers and agencies.
He said that Aleph, the holding company of Ad Dynamo, had been part of the MASP programme since 2018 and supported not only the growth of Meta but also the local advertising ecosystem.
Denloye said that local advertising ecosystem was helping agencies, advertisers and Small and Medium Businesses (SMBs) to succeed in digital marketing.
According to him, Aleph has a record of excellence in digital marketing and is active with local, dedicated teams in numerous regions around the world, including Africa, Central East Europe and the Asia-Pacific region.
He said that through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company served as a direct point of contact across all products, apps and services.
Denloye said that moreover, with local presence in Lagos, Ad Dynamo offered support in official and national languages.
According to him, it also provides consulting services on both the strategic and optimisation aspects of campaigns and enabled billing in the country’s domestic currency, Naira.
Denloye said that as a Meta Authorised Sales Partner, Ad Dynamo equipped agencies and advertisers with in-market training opportunities.
He said that it offered free access to programmes including courses and a certification through Meta Blueprint, to help teams learn new and essential skills to maximise the value of their digital advertising investments. (NAN)
KN
Tags: Ad Dynamo Enitan Denloye MASP President Muhammadu Buhari
