Marketing
The MWC19 Barcelona will bring together leading players from across the mobile ecosystem, as well as adjacent industry sectors such as automotive and consumer electronics, showcasing the latest technologies, products and services. More than 2,400 companies will participate at MWC19, including major brands such as Accenture, Alibaba Cloud, ARM, AT&T, BMW, Cisco Systems, Deutsche Telekom, Ericsson, Facebook, Google, HTC, Huawei, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NTT DOCOMO, Nokia Solutions and Networks, Ooredoo, Oracle, Orange, Qualcomm Incorporated, SAP, SEAT, SK Telecom, Telefónica, Verizon, Vodafone, Xiaomi and ZTE. The show floor will also include more than 40 country and regional pavilions.
One of the perennial favourites at MWC, the GSMA Innovation City will put a spotlight on how intelligent connectivity – 5G, IoT, AI and big data – is impacting and improving the lives of citizens, enterprises and governments around the world. Visitors will experience intelligent connectivity across a range of sectors including entertainment, transportation, public services and industry, among others, with demonstrations from partners Google, Huawei, KT Corporation, Sierra Wireless and Turkcell, as well as GSMA industry and advocacy programmes. For more information, visit www.mwcbarcelona.com/exhibition/gsma-innovation-city/.
NEXTech Hall 8.0 is the destination for MWC19 attendees seeking cutting-edge technology trends, including AI, IoT, drones, robotics and virtual reality/augmented reality (AR/VR), among others. NEXTech will feature several specialised technology areas including the Drone Zone, the Graphene Pavilion and the IoT Pavilion, alongside the NEXTech Lab, an open theatre where leading industry players will present their latest innovations.
New for 2019, the GSMA introduced “Digital Planet: The Connected Experience” in Hall 8.1, an evolution of App Planet, which has been a mainstay of MWC since 2010. Digital Planet will include over 200 app, ad tech, e-commerce and marketing communication solution providers and other organisations focused on creating connected experiences and solutions that will positively impact citizens’ daily lives. Digital Turbine, Infobip, MessageBird and Toyota are among the companies that will be showcased in Digital Planet. Generalitat de Catalunya has been confirmed as the Official Sponsor of Digital Planet.
The GSMA also announced several other sponsors for MWC19 Barcelona. Husqvarna Group and SES Networks have joined as Networking Garden Sponsors, alongside returning Networking Garden Sponsors Android and Citi. Accenture also continues its support for the Women4Tech Programme as the Official Sponsor of the Women4Tech Summit. For more information on the exhibition, including exhibitors and sponsors, visit www.mwcbarcelona.com/exhibition/.
The 4YFN is the innovation platform for MWC19 Barcelona, enabling startups, investors and companies to connect and launch new business ventures together. The three-day event, scheduled for 25-27 February 2019 at FiraMontjuïc, is expected to attract 21,000 attendees, who will have the opportunity to meet the growing global tech startup community, take inspiration from onstage talks and workshops, and develop their skills in the newly designed Discovery Area.
Over 600 companies will be exhibiting at 4YFN, including startup delegations from Colombia, France, Greece, Hungary, Japan, Jordan, South Korea and the United Kingdom, among others. Sponsors for 4YFN include Banco Sabadell, Daimler, Intel, SEAT and VISA, as well as public institutions from countries and territories including Japan, South Korea, Spain and Taiwan. For more information, visit: www.4yfn.com/event/4yfn-barcelona-2019/.
Over the last 10 years, nearly 125 companies from across the ecosystem have delivered more than 240 sessions in the MWC Partner Programmes, providing attendees the opportunity to engage with and gain insights from the industry’s leaders. Companies confirmed to host Partner Programmes at MWC19 Barcelona include Alibaba, IBM, McCann Worldgroup, Netcracker, Taiwan Excellence, Visa, and ZTE, while Equinix and Software AG will hold Power Hour sessions. For more information, visit: www.mwcbarcelona.com/conference-programmes/partner-programmes/.
The Women4Tech Programme is back in Barcelona with an expanded set of activities and events in its third year. Running across all four days of MWC19 Barcelona, Women4Tech is designed to address and reduce the gender gap in the mobile industry. A central element of the programme is the Women4Tech Summit, with keynote presentations and panel discussions exploring topics such as gender equality and career development; mentoring and youth education; women in communication and vertical sectors; and women as entrepreneurs and innovators.
In addition to the Summit, the Women4Tech Programme includes the Women4Tech Speed Coaching and Networking session; specialised MWC Tours; Women4Tech GLOMO awards for “Outstanding Achievement in Mobile Industry Leadership”; a Women4Tech panel on Mobile World Live TV; and Women4Tech activities at 4YFN. For more information, visit: www.mwcbarcelona.com/experiences/gsma-women4tech/.
The Youth Mobile, YoMo, Festival returns to Barcelona for its third year and is expected to attract approximately 25,000 attendees, including 22,000 school group attendees – nearly 85 per cent more students than in 2018. A dedicated programme designed to inspire young people to pursue education and careers in science, technology, engineering, art/design, and math, STEAM, YoMo will offer an array of educational exhibits, live theatre shows, interactive workshops and hands-on activities, as well as educator-focused workshops, lectures and more. The 2019 edition of YoMo also includes the Enhanced Teacher Track, which focuses on digital transformation of the classroom.
YoMo will be held Tuesday, February 26, through Friday, March 1, at La FargaL’Hospitalet. Energytruck, the new mobile exhibition of Foundation Naturgy, has been confirmed as a corporate sponsor for the programme. For more information, visit: www.yomobcn.com.
The 2018 edition of MWC was officially certified as carbon neutral by the British Standards Institution, BSI, reiterating its position as the world’s largest carbon neutral tradeshow. In 2019, the GSMA is focused on further reducing the environmental impact and carbon footprint of the event, offsetting any outstanding emissions as necessary. It will also extend the “Donation Room” programme, through which MWC exhibitors donate used materials to Barcelona citizens at the end of the event. At the conclusion of the 2018 event, the GSMA collected 21.5 tonnes of building materials and 10 tonnes of furniture items and worked with the city councils of Barcelona and Hospitalet to provide them to more than 20 local socially responsible entities. For more information, visit www.mwcbarcelona.com/about/about-the-gsma/environmental-programme/.
– Oct. 1, 2018 @ 17:39 GMT |
Tags: More than 2400 leading companies to participate at MWC19 Barcelona
