Opera Makes Victor Moses Brand Ambassador in Africa
Mon, May 15, 2017 | By publisher
BREAKING NEWS, Business
OPERA is kicking off a partnership with Victor Moses, a football professional with Chelsea FC and Nigerian national team star player. Moses will be the brand ambassador of Opera Mini, the most popular browser in Africa.
Starting today, Monday, May 15, Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa,” Jørgen Arnesen, Global Head of Marketing and Distribution at Opera, said, adding: “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
This coincides with Opera’s recent announcement to invest $100 million USD or N30 billion in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Nigeria is home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in this country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
On the topic of the recent partnership, Moses himself said: “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Moses will be challenging his on-field speed against Opera Mini’s.
— May 15, 2017 @ 11:44 GMT
|
Related Posts
Nigeria Customs dissolves joint border patrol team
THE Nigeria Customs Service (NCS) has announced the dissolution of its Joint Border Patrol Team (JBPT). The National Public Relations...
Read MoreNigeria can earn N1trn monthly from moringa farming—Association
THE Moringa Production, Marketers and Farmers Welfare and Empowerment Association says its partnership with the Federal Government can generate N1trillion...
Read MoreAvoid rickety boats, drunk operators, NIWA warns Nigerians
…Oyebamiji advocates passage Of Coast Guards Bill IN furtherance of its efforts to ensure safety on Nigeria’s waterways, the National...
Read MoreMost Read
Subscribe to Our Newsletter
Keep abreast of news and other developments from our website.