UNWTO proposes Hollywood-Nollywood collaborations to export African culture

Thu, Nov 17, 2022
By editor


THE United Nations World Tourism Organisation (UNWTO) on Wednesday proposed a collaboration between Nollywood and the Hollywood to further export the African culture.

Zurab Pololikashuili, Secretary General, UNWTO, said this during the UNWTO Conference on “Linking Tourism, Culture and the Creative Industries”, held in Lagos.

Pololikashuili, who said he was impressed with Nollywood performance over the years, noted that the proposed collaboration would feature a roadshow using cinemas and the creative industry to export the potential of tourism and African culture.

“We can do a lot of things together, if we can speak on this from Nollywood and Hollywood, and we agree, then our next meeting, we will sign the necessary documents.

“With this, it will be easier to understand one another, I say congratulations to Nigerians, to have succeeded with Nollywood.

“The various presentations have been interesting and amazing and I am happy to have made new friends here in Nigeria,” he said.

The News Agency of Nigeria (NAN) reports that the three-day global conference which commenced Nov. 14 would end Nov. 16.

The conference attracted delegates from across the globe. (NAN)