Economy, Tech
SOME Business Tech experts on Wednesday said that Creator Economy could create job opportunities for the teeming Nigerian youths as well as compete favourably with the oil industry, if well harnessed.
The experts made the assertion during a panel discussion session at the ongoing AfricaNXT 2023 in Lagos.
The News Agency of Nigeria (NAN) quotes goggle as defining “Creator Economy as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetisation”.
Speaking on the theme: “The Creator Economy: What Next After Social Media?, the experts said it was important for Nigerians to understand what the creator economy was all about and its possible economic impact on the Nigerian economy.
According to Mrs Chinwe Egwin, Chief Economist, Coronation Merchant Bank, the creator economy is growing to become one of the biggest employer of labour in the country.
She said that young Nigerians had turned what was once considered an informal work into a viable industry, creating jobs not just for themselves but for others.
Egwin said that creator economy was without limitation, noting that creators needed to avail themselves of the provided opportunities to promote their crafts more.
“Creators need to avail themselves of these opportunities by ensuring that they build the right structures required for their businesses to thrive”.
Mr Frank Ileogben, Creative Director, Frank iTom Creatives said that: “Creators need to explore new tools, carve a niche that sets them apart and remain consistent in their craft”.
On her part, Miss Oluwatobi Ayeni, Digital Strategist and Content Creator, said that Artificial Intelligence (AI) was beginning to contribute significantly to the creator economy by helping them create, edit and distribute content online.
Speaking on the varied opportunities that abound for potential and existing creators across Africa, Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta, said :“The digital space is constantly changing and as such content creators must also evolve.
“The Metaverse is one platform that creators can explore to create amazing content and it opens doors to several opportunities for creators to learn and collaborate.
“‘Meta has also created resources that will enable creators to improve and monetise their content online, “she said.
in the same vein, the Chief Executive Officer, AT3 Resources, Tosin Adefeko said,: “Before the advent of the creator economy, many of today’s creators would have been unemployed.”
She said that unlike in the past where creators just engaged in their passions, but with today’s opportunity, people could unlock their creative potential and give it value.
NAN reports that AfricaNXT 2023 with the theme “Cooperate. Collaborate. Innovate. Unlocking Our Potential, Ensuring Africa’s Prosperity” is currently in its 11th edition.
This year’s conference brings together tech enthusiasts, founders, startups, entrepreneurs, policymakers and a broad range of industry stakeholders to engage in a solution-focused dialogue to chart the path for a sustainable Africa.(NAN)
E.C
Tags:
