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CKROWD Africa Technology and Solutions, has announced its partnership with Nigerian-based Brown Roof Studios to champion African original fantasy and mythological animated franchise series and character.
Ckrowd Africa are distributors of African content in information, education, and entertainment to a global audience in short video and live-stream format.
It also provides an online portal where original, exclusive varieties of African content are well organised, can be accessed with ease and consumed as on demand short videos and live series.
This is contained in a statement signed by CKrowd Chief Executive Officer (CEO), Mr Kayode Adebayo and Brown Roof Studios CEO, Mr Success Ikupolati, made available to the News Agency of Nigeria (NAN) on Thursday in Ibadan.
According to the statement, the partnership is to create original content around African mythological heroes and heroines and develop franchise series and characters.
It stated that the partnership would employ the usage of digital marketing tool and innovative tool, Ckrowd Advert to distribute comics and graphic novels, based on African culture, to readers worldwide.
Brown Roof Studio, founded in 2020, has developed a universe of characters based on Nigerian and West African myths to narrate the rich, diverse and varied African folk tales and display the rich heritage of the continent’s storytelling.
It stated that with African culture, music and entertainment now taking centre-stage, the partnership would showcase animated, superhero and fantasy stories inspired by African historical culture and mythology.
“The vast pantheon of Nigerian gods and goddesses, from Sango, Ogun, Elegua, Elusu, Mami Wata, Oshun and Obatala to name a few, provide an extraordinarily diverse and varied set of tales.
Such tales come with strong ethos and moral inspiration, which can teach and influence human life and different generations across Africa.
“This will throw more light on important themes such as integrity, loyalty, love, friendship and family,” it stated.
The statement quoted Adebayo as saying: “We are truly delighted at the prospect of exploring and building intellectual property that will endure for a long time with Brown Roof Studios, especially concerning the celebration of African heritage and folklore.
“We are enthused to be using Ckrowd’s innovative technology tools, data and platform to distribute graphic and animation content to a wider audience across the world.
“Additionally, we are delighted to support emerging designer in exploring new ways of monetising these property and products.”
Adebayo added that Ckrowd’s collaboration with Brown Roof Studio would create, develop comic characters which would be co-owned by the two companies.
He said Ckrowd would win the highest equity as co-funders of the project.
Also, Ikupolati remarked that one of its goals in Brown Roof Studios was to tell real, rich, beautiful and authentic African stories to the world.
According to him also, the partnership would help foster the goal by promoting the richness of African culture and mythology through the unlimited reach of technology.
“Moreover, this collaboration will bring together a host of amazing African and Diasporan talent, telling African stories and we are delighted to have Ckrowd’s support.
“Ckrowd will also support the studio with distribution, which has been one of the major value chain issues across the creative industry alongside conversations about monetisation and profit.
“Industry professionals can attract global corporate partnerships, bolstering local brand recognition and ultimately increasing revenue generation.
“The goal of this new project is to tell unique African myth-based stories, support African and Diasporan creatives’ growth, economic development and job creation,” he said.
The entire system was created to solve the problem of poor revenue for African and Afro-Diaspora content creators by allowing for profit from revenue opportunities on the platform. (NAN)
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Tags: Brown Roof Studios CKrowd Africa Technology and Solutions Success Ikupolati
