Banking Briefs
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THE FBN General Insurance has urged automobile users in the country to shun patronage of quacks and purchase their motor insurance policies from genuine insurance operators. To encourage the general public to patronise genuine insurance operators, the company has embarked on an experiential marketing campaign to sensitise motorists on the benefits of buying original, qualitative auto insurance policy from trusted insurance firms.
At the media parley to launch the campaign in Lagos, Olasupo Sogelola, head, general business, FBN General Insurance, noted that the lackadaisical attitude of the Nigeria’s road users towards auto insurance was the bane of many automobile owners. According to him, many people do not buy auto insurance because they don’t think it is necessary. He said some even call it ‘police-let-me-go’, an unfortunate confirmation of the wrong perception of the populace towards auto insurance policies.
Sogelola said this has led many to buy fake -and literally worthless- auto insurance policies, but noted that auto insurance could be the only resort for anyone, who is involved in a motor accident.
Val Ojumah, managing director, FBN Insurance, owners of FBN General Insurance, stated that anyone, who drives an automobile should buy original and quality auto insurance from FBN General Insurance. According to him, people have had their damaged cars replaced or repaired by FBN with other 3rd party damages taken care of as well.
He said it was high time Nigerians looked beyond auto insurance as something done just because it is mandated by law. Ojumah said all through the period of the campaign, various freebies would be given out by FBN General Insurance via a social media engagement. He said members of the public are required to take a picture of the damaged car, which is displayed in front of the FBN General Insurance office located at 298 Ikorodu Road Anthony Lagos; give it a catchy caption and post it on FBNInsurance facebook page, or tag @fbninsurance on twitter, with the hashtag fbngeneralauto.
According to him, participants are then required to get their friends to retweet their picture for a chance to win a cool gift every week. Pointing out that customers that buy any of the selected auto policies from FBN General Insurance during the period will get exciting ‘thank you’ gifts, Ojumah said that the campaign will run till March 20.
— Mar 21, 2016 @ 01:00 GMT
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