The Premier League stadium tours providing the best value for money in 2023

ENGLAND is home to some of the world’s most famous football stadiums, including Anfield, Old Trafford and the Emirates Stadium. With the Premier League in full swing, it’s the perfect time to explore the origins of the beautiful game.

From having a pint in the birthplace of modern football to stadium tours and unique experiences, SeatPick have uncovered the Premier League teams that have the best value stadium tours. The experts created a points-based index system evaluating several metrics, including: average Google reviews, tour pieces, tour duration, number of trophies to see and cost per minute, to ultimately decide which teams provide the best value experience for fans.

Highlights from the research:

  • Nottingham Forest’s City Ground is the best value Premier League stadium tour, with an overall value score of 8.3/10
  • Brighton and Hove Albion’s American Express Stadium and Nottingham Forest’s City Ground tie for the cheapest stadium tours per minute at just £0.17 – 65% cheaper than Emirates Stadium (£0.50) 
  • Manchester United has the most trophies (69) but hosts the second costliest stadium tour in the top 10 (£28) 
  • Arsenal FC’s home ground, Emirates Stadium, scores poorly for value with the highest cost per minute (£0.50) – ranking tenth with an overall value score of 4/10

The results: The top 10 best value Premier League stadium tours:

#Premier League TeamStadium NameGoogle Review /5Standard Tour Price Adult (£)Average Tour Length (Minutes)Number of TrophiesCost Per Minute (£)Value Score (/10)
1.Nottingham ForestCity Ground4.7£159015£0.178.3
2.Liverpool FCAnfield4.7£238068£0.296.9
3.Newcastle United FCSt James’ Park4.6£209020£0.226.4
4.Wolverhampton WanderersMolineux Stadium4.6£209017£0.226.2
5.Tottenham HotspurTottenham Hotspur Stadium4.7£279026£0.306.1
=6.BurnleyTurf Moor4.4£106011£0.176.0
=6.Aston Villa F.C.Villa Park4.5£209024£0.226.0
8.Brighton and Hove AlbionAmerican Express Stadium4.5£15905£0.175.8
9.Manchester United FCOld Trafford4.6£289069£0.315.2
10.Arsenal FCEmirates Stadium4.7£306032£0.504.0

*Please note, Sheffield United and A.F.C. Bournemouth have been excluded from the study due to limited tour price data available.

City Ground offers the best value stadium tour in the Premier League

SeatPick can reveal that City Ground, home of Nottingham Forest FC, is the best value Premier League stadium tour with an overall value score of 8.3/10. With two back to back European Champions League titles to their name (1979 and 1980), City Ground’s stadium tour is enhanced with even more history and value. The stadium benefits from a high Google rating of 4.7/5, which is 0.4 higher rating than Crystal Palace’s Selhurst Park Stadium (4.3/5), as well as impressive adult tour prices which start at just £15. This is half the price of Arsenal FC’s Emirates Stadium, where adult tour prices start at £30, with tours lasting 30 minutes less (60 minutes).

Liverpool FC’s Anfield stadium tour ranks second, with an overall value score of 6.9/10. Tours at Anfield last an average of 80 minutes with a standard adult ticket price of £23, which is equivalent to £0.29 per minute. Although tickets are £8 more expensive than a tour at City GroundLiverpool have 68 trophies to their name — 77% more trophies than Nottingham Forest (15) — making the tour a worthwhile experience for fans.As well as this, fans visiting Anfield can benefit from free parking and take part in the stadium’s abseiling experience, where they can scale the venue and then embark on a 100ft descent down the stadium. 

Newcastle United FC’s stadium tour of St James’ Park is the third best value in the Premier League, with an overall value score of 6.4/10. The standard adult ticket prices start at £20, which is 28% cheaper than Manchester United FC’s stadium tour of the Old Trafford (28%), at a cost of £0.22 per minute compared to £0.31. Recent reports reveal that Newcastle have consulted leading architect firm Populous, which designed the iconic Tottenham Hotspur stadium, to redevelop St James’s Park — which is sure to add additional value to the stadium’s tour.1 

Arsenal FC’s Emirates Stadium ranks tenth for its tour value

Arsenal FC’s Emirates Stadium tour ranks tenth for value in the Premier League, with an overall value score of just 4/10. Tied with Burnley’s tour of Turf Moor, a tour of Emirates lasts just 60 minutes on average, which is the joint shortest offering in the top 10.  As well as this, the standard adult ticket price starts at £30 — the most expensive in the ranking — charging £2 more than a tour of the Old Trafford, despite having more than half (32) Manchester United’s number of trophies potentially on display (69). 

While stadium tours are a great way to get behind the scenes of your favourite club, nothing beats the match day experience. If you are looking to combine your stadium tour visit with attending a match, then make sure to check SeatPick’s upcoming Premier League tickets for availability. 

We hope you find this release useful. If you do end up using it, we would appreciate a link to SeatPick’s blog: A linked credit allows us to keep supplying you with future content that you may find useful.  


-Nov. 16, 2023 @ 15:45 GMT |