Business
…says Consumption is the sole end and purpose of all production
By Anthony Isibor
AS the world marks the World Consumer Rights Day, the Nigerian Communication Commission, NCC, has called for more consumer education as a major tool for promoting consumer rights.
The World Consumer Rights Day is observed and celebrated on every 15th of March to once again highlight the rights of consumers and protect them from exploitation, discrimination and other forms of unfair practices.
Speaking at an event held at the Commission’s head office, Abuja to mark the Consumers day, Clem Omife, Deputy Director, Consumer Affairs Bureau, emphasized the importance of all consumers as sole end and purpose of all production (and services).
He noted that the interest of the producer/service provider ought to be attended to, only so far as it may be necessary for promoting that of the consumer.
Omife harped on the various efforts of the Commission in engaging with consumers and consumer issues using its various outreach programmes such the Telecom Consumer Parliament, Telecom Consumer Conversations: Market Conversation, Village Square Dialogue, Campus Conversation, NYSC Camp Sensitization Town Hall on Radio.
He stated that the Commission has already published the Telecom Consumer Handbook and transcribed into Braille for the visually impaired.
“Also, the Commission is in the final process of deploying the Automated Consumer Complaints Management system, which will further expand the complaints channels and improve complaints resolutions even at First level with Service Providers.
“The consumers will continue to occupy a special position in the Commission’s activities because we recognize that without the consumers, there will be no telecommunication industry.
Omife also reminded guests at the event of John Wanamaker, a one-time American Postmaster General and Advertising Expert, who further amplified the importance of the consumer in his famous phrase “Customer is King”.
He explained that at the NCC, Telecom consumers are Kings because they provide the major drive and essence of our activities.
According to him, the Commission recognizes the important position the consumers occupy in the telecommunications ecosystem and therefore will continue to develop and promote consumer centric initiatives aimed at ensuring that the rights of consumers are protected.
A.I
Tags: Clem Omife NCC World Consumer Rights Day
